Open: 🌱 Tability 2021 Q1 OKRs – Seed

There are tons of OKRs examples, but not many from real companies. That’s why we decided to open (part of) our own OKRs so that it can help you with your own process.

Learnings from previous quarter

Check Tability 2020 Q4 OKRs to read about the previous quarter.

The OKRs

How our OKRs changed during the quarter

Start of the quarter:

  • O1: ⚡️Build a low-touch growth engine

    • KR: 2x weekly views on blog + ODT + Medium

    • KR: 2x followers on LinkedIn + Twitter

    • KR: Get XX Marketing Qualified Leads through content

  • O2: 👋 Learn how to do direct sales with V1

    • KR: Get XX leads via direct outreach

    • KR: Get XX new customers

  • O3: ❤️ Everybody hates OKRs but everybody loves Tability V2

    • KR: Get 10 weekly active teams on V2

    • KR: Get 100% of core capabilities implemented (ready to charge)

End of the quarter

  • O1: ⚡️Build a low-touch growth engine

    • KR: Get XX new customers

    • KR: 2x weekly views on blog + ODT + Medium

    • KR: 2x followers on LinkedIn + Twitter

    • KR: Get XX Marketing Qualified Leads through content

  • O2: 👋 Develop our advocacy muscle

    • KR: Get XX leads through content

    • KR: Secure XX partnerships

  • O3: ❤️ Everybody hates OKRs but everybody loves Tability V2

    • KR: Get 10 weekly active teams on V2

    • KR: Get 100% of core capabilities implemented (ready to charge)

What changed?

After experimenting with direct sales we realized that this was far from our DNA and not the right approach for our business model. We moved the new customers KR back into the growth engine Objective, and we modified our second Objective to still be about growth, but through advocacy.

Deeper look at the final OKRs

Objective 1: ⚡️ Build a low-touch growth engine

  • KR: Get XX new customers

  • KR: 2x weekly views on blog + ODT + Medium

  • KR: 2x followers on LinkedIn + Twitter

  • KR: Get XX Marketing Qualified Leads through content

Follow-on from the previous quarter to build our growth engine (see Growth Loops by Brian Balfour).

The objective is the same, but the KRs put the focus on a different part of the funnel (content). It’s also a way to follow-on the “trusted source” Objective of the previous quarter.

 


Objective 2: 👋 Develop our advocacy muscle

  • KR: Get XX leads through content

  • KR: Secure XX partnerships

We have a super competitive pricing model for Tability and it’s only possible thanks to having a low-touch growth model.

This Objective makes sure that we double down in that direction and solidify our relationship with folks involved in our space.


Objective 3: ❤️ Everybody hates OKRs but everybody loves Tability V2

  • KR: Get 10 weekly active teams on V2

  • KR: Get 100% of core capabilities implemented (ready to charge)

Cheeky Objective! However it embodies pretty well what we’re trying to achieve with Tability 2.0.

OKRs can be hard to adopt for teams and we want to make that anxiety go away. We’ll validate that by getting teams on board and getting ready to charge for V2 (ultimate validation) at the end of the quarter.

Looking at this I feel like it’s missing a satisfaction KR (PMF survey or NPS) – might add something later on!

Post-quarter analysis

Hey reader 👋 before you go on and replicate these OKRs, here are the learnings:

  • We did extremely well on our OKRs this quarter and changing the second Objective was a smart move to keep us focused on our strengths. Of course you don’t want to do that too often, but using Tability to track progress every week makes it easy to see when we have the wrong priorities.

  • We were much better at picking KRs where progress could be observed every week.

  • When tracking weekly active users, you need to make sure that you’re strict enough in your definition that you’re not counting leads. Make sure the users you include have done actions in your platform a couple of weeks in a row.